As a team, we brainstormed various logos for the magazine name “Yum.” We wanted to capture the anticipation of eating delicious food and behaviors associated with it such as mouth watering or licking lips. Ultimately we landed on my concept proposal which was based on the typeface Pika Ultra Script, which is bold and juicy -- perfect for our magazine’s concept. Despite its script-like form, it is still legible from a distance, which is important for a logo.
For my issue, I wanted to discuss bread and things people should know about it. For one of my departments, Tips in the Kitchen, I used actual breadcrumbs to convey the dry crustiness of stale bread. I also hand traced some of the titles to better match the grainy quality of the photograph. To further emphasize the story’s message, I made the background a deep cool blue to contrast what we normally expect of bread: warm, soft, and fresh.
In the second spread of the same article, I added white specks to the right page to not only represent snowflakes but also draw a reference to the previous spread’s bread crumbs.
