This project focused on purely typography and to practice hierarchy, sizing, and position to visually communicate certain qualities of the typeface while at the same time communicate a message. I chose the typeface Perpetua for my topic of cake based on its elegant structure and playful horizontal serifs. Each spread was determined by the characteristics of the titles.
For example, the flour and sugar spread layout was based on the action of pouring these ingredients into a bowl.
The last spread was based on the science of the chemical reactions from liquid and leavening agents through the expression of the lowercase g’s acting as flasks and the repeated o’s as moving molecules.
