I worked on a team of 10 designers on a case study with SONY to bring the gameshow, Jeopardy, to a younger audience. My contribution to the team involved redesigning the logo, refining the color palette and typefaces, and creating a promo toolkit. The goal of the rebrand and promo toolkit was to promote new experiences with the Jeopardy brand to encourage new viewers to watch the show through the message “it’s cool to be smart again.”