Sprouts Times Square Wrap
Project 4
Digital Out of Home
2024
This case study highlights the design of a custom Sprouts layout for Times Square during the Women’s Big 12 Basketball Championship Game. With just one week to deliver, I collaborated with another designer to create a Sprouts-branded frame for the live broadcast. The project blended sports, branding, and high-visibility design to create a memorable experience in one of the world’s most iconic locations.
I was responsible for presenting several design options, with my final concept being selected. We developed a deck with mockups to showcase how the design would appear on the big screen, adhering to media partner guidelines and specs.
Throughout the process, I worked closely with the client to refine the silhouette, ensuring it captured a basketball pose while tying into the "PowHERed by Sprouts" program for women athletes