Bloom Nutrition
An anchor campaign video about Mother Nature wanting you to feel healthier and live your best life. Luckily, Bloom makes it easy by packaging nature’s goodness in a supplement that’s tasty and yummy enough to take every day, and sets you up with the best. The marketing goal for this project is to reach new audiences on YouTube and drive conversations.
Project 5
Motion Graphics + VFX
2023
A unique challenge to this asset was bringing Kyle the Blue Bird to life. He was scripted as an animated bird that talks with Mother Nature and was inspired by the original Enchanted movie style. I worked with the motion design lead to develop the character design and 2D animation. Kyle's character design ties into the brand's gradient color palette, soft curves, and friendly personality.
I created storyboards for the producers to reference while they are on set with the talent on how we can shoot with the animation in mind. This way, I was able to prepare Kyle's animation ahead of time before I received the final video edits.